Hey, I'm Diego! 👋
The Netherlands 🇳🇱
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I'm a Chilean 🇨🇱 designer living in the Netherlands, a lifelong traveller and a cycling enthusiast.
When I'm not working, I'm most likely on my bike. That's where I find my essence and easily remind myself that life is amazing.
2023: Revenue, what worked, didn't and what's next
In 2023, my design agency, Product Alchemy, earned €77k. In this article I break down, what worked, what didn't and what's next.
My Beloved Bhutan
The first time I came to Bhutan was in 2017, I was 29 back then. It was 4 month trip that changed my life for ever. When I left in 2017 I promised myself I would one day go back.
5 ways to improve your product's UX without a designer
The learning curve to designing pixel perfect UI isn't a short one but the mindset that a UX/UI designer applies everyday is something anyone can start doing today.
Conducting a UX Audit: The 3 Things I do Every Time
A UX audit is likely one of my favourite tasks as a UX/UI designer. It allows me in a few days to take a deep dive into an existing platform or app, look for opportunities for improvement and turn them into stunning new designs.
Opportunity Solution Tree: Quick Summary (Free Template Incl.)
The opportunity solution tree helps product teams define a desired outcome and map the opportunities and solutions that can help solve that outcome.
Getting MicroAcquire'd: My 3 Lessons Learning
In September 2022, I sold Teamscope to StudyPages. This was the first time I sold a business, and I did it via MicroAcquire, a game-changing platform for startup founders looking for an acquisition. In this post, I shared what I learned along the way.
Composable UX: How to make easier-to-use products
During the first decade of my life, I played with legos for thousands of hours. What makes legos magical is that you can compose different generic pieces into a creation that feels like your own. Products that can do the same thing, be composable, are easier to use and give their users a unique sense of ownership.
Design subscriptions: Benefits over traditional billing
There are two common ways to charge freelance work: a fixed price per project or an hourly rate. Both models can create unnecessary tension and hurt a business relationship. Are you looking for a more innovative way? Try a design subscription.
Product Alchemy: Launching my new design subscription
This month I launched Product Alchemy, a service for startups where they can request unlimited UX/UI tasks for a flat monthly subscription. In this post I go through what inspired me to launch this new business, what I've learned so far and what are my next steps.