For the last 5 months I've been building Userbird and sharing publicly on Linkedin my process.

In this article I share what was the initial spark behind this idea, what are the principles behind it and what keeps me today driven.

Who is this article for?

✅ You’re a SaaS founder or product enthusiast
✅ You may be curious on how I built Userbird without being a programmer
✅ You want to learn what was the ethos behind this new venture

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See Userbird in action:

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Feedback shouldn’t be a burden

In building and working with SaaS products, I’ve seen one thing happen over and over: people want to give feedback, but the process is frustrating.

It often involves sending an email to support or posting it on a public feature board.

As a user I loose context of where I am on the product and including a screenshot requires more manual work.

From the developers point of view, console errors never get shared.

The user experience gets reduced to a vague “something’s broken,” and developers are left guessing what happened.

That gap leads to frustration on both sides — for users who don’t feel heard, and for teams who can’t fix what they can’t see.

This is why I started Userbird, to give early-stage SaaS teams a dead simple path to collect bug reports and user feedback and most importantly, for end-users to have a delightful way of doing so.

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The missing link: real context

What teams really need is context — the full story of what happened. Not just a message, but the environment around it: browser, OS, screen size, console logs, screenshots, and more.

That kind of context makes all the difference. It speeds up debugging. It reduces back-and-forth. And most importantly, it shows users that their voice leads to real change.

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Feedback should feel natural

Userbird started with a simple idea: what if the user could press a shortcut to launch a feedback widget and share what is broken or missing on a product? No need to send an email, jump to a different tool like Canny or Slack.

With Userbird, users can leave feedback without leaving your product. They can describe what happened and attach an annotated screenshots, and automatically include helpful system info — all in seconds. Behind the scenes, Userbird quietly captures valuable metadata that makes acting on that feedback lightning fast.

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Built for fast-moving teams

This isn’t just about making users happy (though that matters). It’s about helping teams ship better products. When you get high-quality feedback, with context, you can act on it faster. You spend less time debugging and more time building.

Userbird is designed to plug into your workflow and give you a clear view of what’s really going on. Whether you're fixing bugs or refining features, you get what you need — without the noise.

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Why now

My passion for building SaaS tools started in 2011. In all these years I depended on developers to build. Yet, we've entered a new era where a non-developer like me can vibe code a complete web app by himself and without relying on investor capital or external expertise. Userbird is an exhilarating learning path and a chance to scope what may be my role as a product enthusiast once potentially the work I currently do as a freelance UX/UI designer is no longer needed and the hat I will wear is of a product engenieer.