2025: Revenue, what worked, didn't and what's next
2025 was a crazy year. I became a dad, a firefighter (again) and went banana's on vibe coding. Some years define the next 10, this was one of those.
August 25 2025 at 6:19am our daughter Emilia was born. Life changed for ever. Its been almost 6 months and I cant put into words what a rollercoaster this has been.
I won't sugar coated it, it's at times very tiring but I wouldn't want to miss this experience.
This was also the year I became a firefighter again. Last time was 10 years ago in Chile, now I have the immense privilege for being a volunteer firefighter but in the Netherlands.
Revenue
Total revenue in 2025 was €114k. The breakdown per income stream was:
- Product Alchemy: €97k
- Motion Gurus: €17k
My kick-ass clients this year were:
- Product Alchemy
- Motion Gurus
What worked
Going back steady weekly exercise
A combination of things got me back into exercising. The trigger was feeling really tired somewhere in June, buying a Whoop to see how my sleep was doing and then getting addicted on tracking my health with Whoop and getting my metrics up.
In 4 months my HRV went up, I gained more muscle mass and I was back at steady exercising.
Quitting online news outlets
Over the years I had become addicted at reading online news outlets. Every day I would open up multiple times CNN, BBC and Emol (a chilean news outlet). Sometimes I would do it without noticing, it was awful and it added absolutely no value to my life.
Enough was enough.
I decided I would go on the rest of my life without consuming that junk.
After a year I can't recommend it enough.
What Didn't
Late screen time
This one has still been a challenge. For weeks I stay quite discipline and try to not open up a screen after 8pm, it works fine and then I start to work and then the habit quickly phases off.
Not sure that what the solution for this is but I need to get a grip on it.
Time wasted on Youtube
Youtube has my focus by the balls and it's my candidate for a full year of no usage. Same thing I did to online news outlets of completely removing them from my life I will probably do to Youtube soon.
What's next
2026 I'm embracing AI enablement. Productivity is my religion and AI agents feel like the communion.
I'm going all in on helping my clients 10x their workflows through agentic work, teaching this to my friends and family and using it myself to get more free time and increase income.